What Marketing Trends Will Dominate in 2023 & Onwards

In this tech-driven era, marketing trends keep changing continuously every year. The marketing approaches that seem effective today might no longer provide a valuable return on investment after a short duration. Therefore, it is important for businesses, especially marketing teams, to forecast the trends beforehand to have an effective marketing strategy in place. Since it's the start of 2023, many marketing trends are likely to dominate this year. Therefore, this blog explores some of the top digital marketing trends in 2023 worth knowing.

7 Top Marketing Trends in 2023 & Onwards

Since 2022 has seen many new emerging trends, like short-form videos, podcasts, and similar others, 2023 will follow the same path and make those trends more prominent. So, below are our top 7 marketing trends predictions for 2023 and upcoming years:

1. 1.      Short-Form Videos

TikTok, Instagram Reels, and YouTube Shorts are all dominating the social media world and showing more and more engagement by users. Users are spending more time watching short videos, so the trend is likely to continue in 2023. Therefore, marketing based on short-length videos is going to be a preferred marketing strategy in 2023. In fact, 90% of the marketers that are already using short-form video marketing will either maintain or increase their investment in 2023. Similarly, many new marketers will also start utilizing short-form videos for marketing in 2023 and onwards.

1. 2.      Influencer-Based Marketing

The number of social media influencers have sky-rocketed ever since the pandemic and the emergence of short-form videos. Owing to that, marketers are actively collaborating with influencers, so the trend is going to dominate again in 2023. As per the HubSpot report, 89% of marketers utilizing influencer marketing will maintain or increase their investment, while 17% of marketers are likely to use it for the first time. Moreover, marketers will also intend to prefer micro-influencers who have fewer followers but with higher engagement and more trusted opinions.

1. 3.      More Mobile Optimization

Global smartphone subscriptions have crossed 6 billion by now. Users are spending more and more time using smartphones, whether it is for using social media, exploring websites, or using other apps. Due to that, businesses are required to offer a more mobile-friendly experience to users. That's why mobile optimization is one of the leading content marketing trends in 2023 and the upcoming years. Therefore, we will see marketers emphasizing mobile web design more to offer the best mobile commerce experience.

1. 4.      Social Media as Customer Service

Social media is not just a marketing place for businesses, but it has also become a customer service center. Today, there is a more direct conversation between customers and businesses via social media platforms. It has shown to provide more ROI than many other leading marketing trends. Owing to that, marketers are expected to try or enhance their customer service more via social media, making it one of the prominent digital trends in 2023 and onwards.

1. 5.      Podcasting

Podcasting is booming these days, with more and more influences starting podcasts. In fact, there are currently over 460 million podcast listeners globally. The booming podcast industry is also grabbing the attention of marketers, as the podcast ad revenue is likely to reach up to $2.2 billion in 2023. Moreover, the Nielson survey of 7,000 U.S. consumers also showed that 78% of them are not annoyed with ads/sponsored messages in podcasts. So, 2023 will see more strategic marketing campaigns in podcasts.

1. 6.      More Testing of Native Ads

Native advertisement is a new emerging marketing tactic where the ad follows the style and feel of the format in which they are appearing. For example, when you are reading content on a news website, you will see some content suggestions, mostly in the right sidebar. If you look closely there, you will see some sponsored content in a similar format but with a brief "Sponsored Content" tag. This style of ads is different from traditional ads and is believed to offer more ROI. In fact, native ads show more engagement, with 53% more viewership compared to display ads. Therefore, many marketers are likely to test out or increase their spending on native ads in 2023 and the upcoming years.

1. 7.      Marketing with Social Responsibility

Businesses are dealing with a new generation that is dragged towards those brands that acknowledge social responsibility. They want businesses to show their views on social issues, injustice, and other similar social aspects. Owing to that, businesses that showcase the missions/causes they are supporting are more likely to have more engagement. This marketing strategy might not directly lead to more sales, but it helps gain more brand awareness that can impact the long run. Therefore, it is likely that marketers will keep involving social responsibility content in their marketing strategies in 2023 and onwards.

Wrapping Up

A well-planned marketing strategy is key to building effective brand awareness and increasing sales. However, marketing trends keep changing with new tech and digital advancements. Therefore, it is important to have up-to-date market intelligence to have rewarding marketing campaigns. The trends discussed above are the top digital marketing trends in 2023 that are likely to dominate the market. So, acknowledge the above trends and explore more related to your business niche in order to set up a top-notch marketing strategy for 2023 and the upcoming years.

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